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More to Britain than the rain
20 Feb 12 - 12:00AM The BBC has been talking about a new marketing campaign to sell Britain. The weather. The claim is that foreigners don’t come to Britain because th...
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Lynx is to GET women, not FOR women
Lynx is to GET women, not FOR women
6 Feb 12 - 12:00AM Lynx for women... this seems like a massive contradiction, Lynx is to get women, not for women. Axe (the brand’s international name) has spent so much...
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A graduate rants...about graduates
24 Jan 12 - 12:00AM Every news article in Britain over the past few months has been filled with doom and gloom. From ‘No Jobs’, to ‘Train Fair increase’ (grr), ‘Death of ...
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Power to the People
16 Jan 12 - 12:00AM The consumer is now more powerful than the brand. This is a message that Simon Manchipp, co-founder of Someone, has written about in Creative Review’s...
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Will 2012 be the year of the twesume?
Will 2012 be the year of the twesume?
13 Jan 12 - 12:00AM Will 2012 be the year of the twesume? By Sue Walder    Source: mashable.com Hmm. The twesume.  A blend of tweet and resume, right? Right. ...
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Employee Engagement Survey
20 Dec 11 - 12:00AM Aspire Global Network has revealed the findings of its first ever recruitment survey - ‘Be Aspired’. It marks the first of a bi-annual survey to bench...
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Christmas Opening Hours
19 Dec 11 - 12:00AM As the festive season approaches, we’ve had a lot of people enquiring about our opening hours over the Christmas period. We’re in the office until lun...
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Yoghurt - The Real Winner of X Factor
12 Dec 11 - 12:00AM Last night I was one of the millions of hopeless viewers of The X Factor. Love it or hate it, you can’t ignore the hit reality series. As a relative n...
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Five Days in Vietnam
Five Days in Vietnam
5 Dec 11 - 12:00AM This was no back-packing tour as I was attending a trade delegation organised by the London Chamber of Commerce in association with UKTI. Growth in A...
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Trade Delegations in Asia
2 Dec 11 - 12:00AM The LCCI/UKTI trade delegation to Vietnam last week was my second ever mission, the first being Singapore in May, and confirmed to me that they are ex...
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Holmes & Marchant appoints Bob Pattni as design director
10 Jan 12 - 12:00AM Holmes & Marchant has appointed Bob Pattni to the new role of design director. Pattni joins from 1HQ, where he was also design director. He has also worked for Bulletproof, Futurebrand and Parker...
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More to Britain than the rain
Posted by: Sophie Mann 20 Feb 12 - 12:00AM The BBC has been talking about a new marketing campaign to sell Britain. The weather. The claim i...
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